青岛市黄岛区城市人群猪肉消费意愿及影响因素调查
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Investigation on Urban Consumers' Consumption Willingness for Pork and Relevant Influence Factors in Huangdao District,Qingdao City
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    摘要:

    为了解非洲猪瘟防控背景下城市消费者猪肉消费意愿及影响因素,以青岛市黄岛区350位消费者调查数据为样本,对数据进行描述性统计、交叉列联表分析、卡方检验分析,采用多项Logistic模型对消费者购买猪肉意愿及影响因素进行分析,通过逐步回归法剔除不显著变量。结果发现:家庭常住人口数越大、家庭人均月收入越多、对食品安全的评价越高的消费者对猪肉购买意愿越强;认为猪肉会携带非洲猪瘟病毒的消费者则不愿意购买猪肉;年龄、性别、学历等因素对消费者购买猪肉意愿的行为影响不显著。这提示应加强生猪稳产、保供复养工作,加大猪肉市场监管力度,增强消费者安全意识,提升品牌企业责任感。本研究为优化管理政策及措施提供了信息支持。

    Abstract:

    In order to identify consumers' consumption willingness for pork and relevant influence factors under the prevention and control of African swine fever(ASF),and to provide data support for optimizing management policies and measures,an investigation was carried out through descriptive statistics,cross contingency table and Chi-square test based on the data collected from 350 consumers,then their willingness to buy pork and relevant influence factors were analyzed and studied by use of multiple Logistic model,and the insignificant variables were eliminated by stepwise regression method. The results showed that the larger number of permanent residents in a family,the more monthly income per capita of household,the higher consumer's demand for food safety,and the stronger willingness to buy pork;consumers who believed ASFV might be carried by pork would be reluctant to buy it. The consumption willingness would be slightly affected by age,gender,education level and other factors,by which,some suggestions were put forward,such as balancing pig production,recovering the industry with increasing supply,enhancing supervision over pork markets,strengthening consumers' awareness on food safety and improving enterprises' sense of brand responsibility.

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王玺祥,滑雪,曹文欣,郭佳丽.青岛市黄岛区城市人群猪肉消费意愿及影响因素调查[J].《中国动物检疫》编辑部,2020,37(10):49-56.

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  • 在线发布日期: 2020-09-29
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