包虫病宣传片《格桑花开》宣传效果评估
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S852.7

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Evaluation on Popularization Effect of Echinococcosis Promotional Film Galsang Flowers in Blossom
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    摘要:

    《格桑花开》是首次以情景剧形式进行人兽共患病防治宣传而拍摄的科普影片。影片开播后,各省组织农牧民,通过集中播放或自行观看等方式进行防治知识宣传。为评价《格桑花开》的宣传干预效果,播放1年后,在新疆、青海、甘肃、四川4省区抽取农牧民进行包虫病防控知识、态度、行为问卷调查。结果显示:与干预前的基线调查相比,养殖户的包虫病防治相关知识、态度和行为平均得分分别上升了8.4%、16.5%和15.2%,各调查省区干预后的平均得分均有提升。结果表明,在文化水平偏低、少数民族语言使用较多的地区,用情景剧方式对动物疫病进行防治宣传教育效果较好。

    Abstract:

    Galsang Flowers in Blossom was the first science popularization film concerning echinococcosis,which was made by the form of story film. Once the film was available,farmers and herdsmen were organized to learn knowledge about prevention and control by means of intensive broadcasting or watching the film themselves in all regions. In order to evaluate the effect of such popularization,one year later,farmers and herdsmen were investigated for their knowledge,attitudes and behaviors towards the prevention and control of echinococcosis in Xinjiang,Qinghai,Gansu and Sichuan. The results showed that,compared to the baseline investigation prior to intervention,the average scores of their knowledge,attitudes and behaviors increased by 8.4%,16.5% and 15.2% respectively,and the average scores in the above provinces were all enhanced after intervention. It was indicated that the popularization could receive good effect by means of story film in the regions where minority languages were usually used with lower level of education.

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刘平,王幼明,康京丽,黄保续,葛威,李翠玲,张玉宝,孙向东.包虫病宣传片《格桑花开》宣传效果评估[J].《中国动物检疫》编辑部,2021,38(7):1-4.

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  • 在线发布日期: 2021-07-21
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